Editorial Guidelines

The LookerNews Editorial Guidelines are a statement of the values and standards we have set for ourselves since the beginning. These guidelines are approved by the Editorial Board and are kept under constant review by the entire editorial team.

We're committed to delivering the highest editorial and ethical standards in providing a news service servicing the entire world. The most important LookerNews information objective is to deliver news based on concrete facts to our audience.

We seek to balance our rights to freedom of information with our responsibilities. Especially in the matters of respecting the privacy or protecting children.


The LookerNews's commitment to accuracy is a core editorial value and fundamental to our reputation. Our news is well sourced, based on sound evidence and clearly presented. We aim, to be honest, and open about what we don't know and avoid unfounded speculation.

For the LookerNews, accuracy is more important than anything else. We strive to get the facts right. All the relevant facts and information should be weighed to get the closest possible to the truth. We aim to gather first-hand sources wherever possible, validate the authenticity of every documentary evidence and check the claims and allegations made by contributors.


We aim to produce comprehensive, authoritative and impartial coverage of the news. Controversial subjects are dealt with due accuracy and impartiality. We ensure to avoid bias or an imbalance of views. Our audiences should not be subject to personal views. Our journalists and contributors only provide professional judgments and shy away from expressing personal opinions.


The LookerNews must not infringe privacy without justified reason. We want to exercise our rights of freedom of expression and information, but we respect individual's privacy when fairness, life security, and dignity is at stake. While investigating matters which are in the public interest to reveal, the published information should reflect this editorial guideline and present the facts in the public interest.


The politic coverage should have an impartial stance and different sides of the question can be addressed whenever possible.


The LookerNews has a special responsibility to its audiences when reporting a conflict. The public enjoys our accurate news services to help them make sense of events by providing context, different views, and impartial analysis.

We aim to be sensitive to people's strong emotions regarding war scenarios, but with the strong concern of delivering the news the public must have access to.

External Relationships

Under no circumstance does LookerNews articles contain sponsored or advertising content. Funds from external organizations and individuals must not be used for any production costs. The exception could be very limited co-funding of co-productions with recognized co-producers and only used in the superior interest of delivering the best information possible to the public.

Audience Interaction

Interactivity allows our audience to provide feedback that might prove useful for more detailed news. The article public ranking system serves the purpose of giving authority to the most trustworthy, well researched and interesting news.


Content producers should seek the advice of the LookerNews editorial board or the LookerNews lawyer whenever doubts or legal difficulties should arise. LookerNews content producers are aware that sometimes, providing accurate, impartial and fair coverage of the news could involve possible conflict with the law. Also, any proposal to break the law should be denied and must be communicated to an editorial board staff member as soon as possible.


The LookerNews is accountable to its public. The trust between LookerNews and its content producers is crucial to our good faith contract with the public. If justifiable, we're open to admitting mistakes and learn from them, so proper news reporting is due.


All LookerNews content production, including the website, country specific publications, magazines, journalists and other producers are expected to adhere fully to the LookerNews Editorial Guidelines.

All questions and other editorial guidelines related subjects can be addressed at the LookerNews contact page.